Umthelela wemvelo wemikhiqizo esiyisebenzisa nsuku zonke udlula kakhulu ukugaywa kabusha okunesibopho.Imikhiqizo yomhlaba wonke iyawazi umthwalo wabo wemfanelo wokuthuthukisa ukusimama ezigabeni eziyisithupha ezibalulekile emjikelezweni wokuphila womkhiqizo.
Uma uphonsa ibhodlela lepulasitiki eselisebenzile emgqonyeni kadoti, ungase ucabange ukuthi selizothatha uhambo olukhulu lwezemvelo lapho lizogaywa kabusha libe into entsha - ucezu lwezingubo, ingxenye yemoto, isikhwama, noma. ngisho elinye ibhodlela...Kodwa nakuba ingase ibe nesiqalo esisha, ukugaywa kabusha akusona isiqalo sohambo lwayo lwezemvelo.Kusuka kude nakho, sonke isikhathi sempilo yomkhiqizo sinomthelela kwezemvelo izinkampani ezinomthwalo wemfanelo ezifuna ukuwulinganisa, ukuwunciphisa futhi uwunciphise.Indlela evamile yokufinyelela le migomo iwukuhlola umjikelezo wokuphila (LCA), okuwukuhlaziya okuzimele komthelela wendawo yomkhiqizo kuwo wonke umjikelezo wawo wokuphila, ngokuvamile okuhlukaniselwe kulezi zigaba eziyisithupha ezibalulekile.
Yonke imikhiqizo, kusukela ezinsipho kuya kosofa, iqala ngezinto ezingavuthiwe.Lokhu kungase kube amaminerali akhishwa emhlabeni, izitshalo ezitshalwa emasimini, izihlahla ezigawulwa emahlathini, amagesi akhishwa emoyeni, noma izilwane ezibanjwayo, ezifuywe noma ezizingelwa ngezinjongo ezithile.Ukuthola lezi zinto zokusetshenziswa kuhambisana nezindleko zemvelo: imithombo elinganiselwe efana ne-ore noma uwoyela ingaqedwa, izindawo zokuhlala zicekelwe phansi, izinhlelo zamanzi zishintshwe, nomhlabathi wonakale ngendlela engenakulungiseka.Ngaphezu kwalokho, izimayini zibangela ukungcola futhi zibe nomthelela ekushintsheni kwesimo sezulu.Ezolimo zingomunye wemithombo emikhulu kakhulu yezinto ezingavuthiwe futhi izinhlobo eziningi zomhlaba zisebenza nabahlinzeki ukuze baqinisekise ukuthi basebenzisa izinqubo ezisimeme ezivikela umhlabathi ongaphezulu obalulekile kanye nemvelo yendawo.E-Mexico, i-global cosmetics brand i-Garnier iqeqesha abalimi abakhiqiza amafutha e-aloe vera, ngakho inkampani isebenzisa izinqubo zemvelo ezigcina inhlabathi inempilo futhi isebenzisa ukuchelela nge-drip ukunciphisa ukucindezeleka kwamanzi.I-Garnier isiza futhi ukuqwashisa le miphakathi mayelana namahlathi, asiza ukulawula isimo sezulu sasekhaya nesomhlaba wonke, kanye nezinsongo ebhekana nazo.
Cishe zonke izinto zokusetshenziswa zicutshungulwa ngaphambi kokukhiqizwa.Lokhu kuvame ukwenzeka ezimbonini noma ezitshalweni eziseduze nalapho zitholwe khona, kodwa umthelela wemvelo ungase udlulele phambili.Ukucutshungulwa kwezinsimbi namaminerali kungakhulula izinhlayiya, izinto eziqinile ezincane noma uketshezi oluncane ngokwanele ukuthi lungaphathwa ngomoya futhi luhogelwe, okubangele izinkinga zempilo.Kodwa-ke, izikhuhla ezimanzi zezimboni ezihlunga izinhlayiya zinikeza isixazululo esingabizi kakhulu, ikakhulukazi uma izinkampani zibhekene nezinhlawulo ezinkulu zokungcola.Ukwakhiwa kwamapulasitiki amasha ayisisekelo okukhiqizwa nakho kunomthelela omkhulu emvelweni: u-4% wokukhiqizwa kukawoyela emhlabeni usetshenziswa njengempahla yokukhiqiza, futhi cishe u-4% usetshenziselwa ukucubungula amandla.U-Garnier uzibophezele ekushintsheni ipulasitiki engasasebenzi ngamapulasitiki agaywe kabusha nezinye izinto, enciphisa ukukhiqizwa ngamathani acishe abe ngu-40,000 epulasitiki emsulwa minyaka yonke.
Umkhiqizo uvamise ukuhlanganisa izinto eziningi zokusetshenziswa ezivela emhlabeni wonke, udale i-carbon footprint ebalulekile nangaphambi kokuba ukhiqizwe.Ukukhiqizwa kuvame ukubandakanya ukukhishwa kwemfucuza ngengozi (futhi ngezinye izikhathi ngenhloso) emifuleni noma emoyeni, okuhlanganisa i-carbon dioxide ne-methane, okunomthelela ngokuqondile ekuguqukeni kwesimo sezulu.Imikhiqizo yomhlaba wonke enomthwalo wemfanelo isebenzisa izinqubo eziqinile zokunciphisa noma ngisho nokuqeda ukungcola, okuhlanganisa ukusefa, ukukhipha futhi, lapho kungenzeka khona, ukugaywa kabusha kwemfucuza - isikhutha esiphelile singasetshenziswa ukukhiqiza uphethiloli noma ngisho nokudla.Ngenxa yokuthi ukukhiqiza kuvame ukudinga amandla amaningi namanzi, imikhiqizo efana ne-Garnier ibheke ukusebenzisa izinhlelo eziluhlaza.Ngaphezu kokuphokophela ukuthi i-100% ingathathi hlangothi nge-carbon ngo-2025, isizinda sezimboni sikaGarnier sinikwa amandla avuselelekayo futhi indawo yabo 'yesekethe yamanzi' iphatha futhi igaye kabusha wonke amaconsi amanzi asetshenziselwa ukuhlanza nokupholisa, ngaleyo ndlela kukhiphe amazwe izinto ezivele zithwele kanzima njenge eMexico.
Uma umkhiqizo udalwa, kufanele ufinyelele umthengi.Lokhu kuvame ukuhlotshaniswa nokushiswa kwezinto ezimbiwa phansi, okuba nomthelela ekushintsheni kwesimo sezulu kanye nokudedelwa kwezinto ezingcolisa umoya emkhathini.Imikhumbi emikhulukazi ethwala impahla ethwala cishe yonke impahla ewela imingcele yomhlaba isebenzisa uphethiloli wezinga eliphansi onesulfure ephindwe izikhathi ezingu-2 000 kune-diesel evamile;e-US, amaloli asindayo (ama-trailer kagandaganda) namabhasi athatha cishe amaphesenti angama-20 kuphela wengqikithi yesisi esingcolisa umoya.Ngokujabulisayo, ukulethwa kuya kuba luhlaza, ikakhulukazi ngokuhlanganiswa kwezitimela zempahla ezonga amandla zokulethwa amabanga amade kanye nezimoto ezihlanganisiwe zokulethwa kwemayela lokugcina.Imikhiqizo nokupakishwa kungakhelwa futhi ukulethwa okuzinzile.I-Garnier iphinde yacabanga nge-shampoo, isuka othini oluwuketshezi iye othini oluqinile olungagcini nje ngokuqeda ukupakishwa kwepulasitiki, kodwa futhi ilula futhi ihlangene, okwenza ukulethwa kuqhubeke.
Ngisho nangemva kokuba umkhiqizo usuthengiwe, usenawo umthelela kwezemvelo ukuthi amabhrendi omhlaba anomthwalo wemfanelo azama ukuwunciphisa ngisho nasesiteji sokuklama.Imoto isebenzisa uwoyela nophethiloli kuwo wonke umjikelezo wayo wokuphila, kodwa ukwakheka okuthuthukisiwe - kusukela ku-aerodynamics kuya ezinjinini - kunganciphisa ukusetshenziswa kukaphethiloli kanye nokungcola.Ngokufanayo, kungenziwa imizamo yokunciphisa umthelela wokulungiswa kwemvelo okufana nemikhiqizo yokwakha ukuze ihlale isikhathi eside.Ngisho nento yansuku zonke njengelondolo inomthelela kwezemvelo izinkampani ezinomthwalo wemfanelo ezifuna ukunciphisa.Imikhiqizo ye-Garnier ayigcini nje ngokubola futhi ihambisana nemvelo, inkampani ithuthukise ubuchwepheshe bokuhlanza okusheshayo obunciphisa isikhathi esithathayo ukuhlanza imikhiqizo, hhayi kuphela ngokunciphisa inani lamanzi adingekayo, kodwa futhi ngokunciphisa inani lamandla asetshenziselwa ukugeza. .ukushisa ukudla bese wengeza amanzi.
Ngokuvamile, lapho siqeda ukusebenza ngomkhiqizo, siqala ukucabanga ngomthelela wawo endaweni ezungezile - indlela yokuqinisekisa isimo sengqondo esihle ngawo.Ngokuvamile lokhu kusho ukugaywa kabusha, lapho umkhiqizo uhlukaniswa ube izinto ezingavuthiwe ezingasetshenziswa kabusha ukwenza imikhiqizo emisha.Kodwa-ke, imikhiqizo eminingi iyakhiwa ukuze kube lula ukuyigaya kabusha, kusukela ekufakweni kokudla kuye kwifenisha nezinto zikagesi.Lokhu kuvame ukuba yinketho “yokuphela kwempilo” engcono kunokushiswa noma ukulahlwa komhlaba, okungase kumoshe futhi kube yingozi emvelweni.Kodwa ukwenza kabusha akukona ukuphela kwenketho.Ubude besikhathi sokuphila komkhiqizo bunganwetshwa ngokuphinda uwusebenzise: lokhu kungase kuhlanganise ukulungisa izinto zikagesi eziphukile, ukugaya kabusha ifenisha endala, noma ukuvele ugcwalise kabusha amabhodlela epulasitiki asetshenzisiwe.Ngokuqhubekela emaphaketheni abolayo kanye nokusebenzela umnotho oyindilinga wamapulasitiki, uGarnier usebenzisa imikhiqizo yakhe eminingi njengezigcwalisi ezivumelana nemvelo zamabhodlela angagcwaliswa kabusha, wehlisa kakhulu umthelela womkhiqizo kwemvelo.
Ama-LCA angahlala isikhathi eside futhi abize, kodwa ama-brand anesibopho atshala kuwo ukuze enze imikhiqizo yawo isimeme.Ngokubona umthwalo wabo wemfanelo kuzo zonke izigaba zomjikelezo wempilo yomkhiqizo, imikhiqizo yomhlaba wonke enomthwalo wemfanelo njenge-Garnier isebenzela ukwakha ikusasa elisimeme lapho singase singazweli kakhulu emvelweni.
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Isikhathi sokuthumela: Jan-03-2023